The San Francisco Giants just celebrated the 50,000,000 person to come to a game at their home field. There was a big brouhaha and much ado and feting of the lucky individual.
Most organizations have similar milestones available to them. The millionth search; millionth interlibrary loan; millionth customer; etc. I think these are all worthy of celebration and are probably very easy to arrange. When I was a Santa Clara University, it was easy to figure out when the 1,000,000th search on out catalog was done. At 999,990 I began to count down and when I saw the milestone search I went to the reference room and casually asked who had done a particular search. When I found the person I congratulated her and had her picture taken and made as much of a fuss as I could. She felt great; so did I.
So much of what we do we take for granted; it is the nature of business. But when the opportunity arrives to cheer and especially to involve a customer/client in the process I don't think that opportunity should be forsaken.
So go ahead. Get some balloons; a camera; a special award; and make that millionth of whatever sort the big deal that it is.
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